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b2b business development


nu revenue partners are the principals of select best-of-breed companies who work together to deliver seamless new business development, sales effectiveness, and executional services.

Drew Williams

Drew Williams Practice Lead, Business Development Strategy
Managing Partner, nuRevenue Partners. Over twenty-five years of sales, marketing and advertising experience, including the founding of DRUMS, an Internet software company, acquired by a U.S. venture capital group in June 2000; the record launch of Canada's first cable Internet service; and the reinvention of Canada's largest television network as the industry leader in integrated promotions and customer responsiveness.


Jonathan Verney

Jonathan Verney Practice Lead, Content Strategy
Principal, The Corporate Storyteller (www.corporatestoryteller.ca). Author, researcher, corporate storyteller, copywriter and financial writer. For over twenty-five years, Jonathan has used his writing skill and visual perspective to make the complex, simple. Co-author of two business books and a global marketing report with Harvard University, Jonathan's thought leadership style has been sought-after by such companies such as TD, Bank of Montreal, IBM, and Volkswagen.


Lars Hansen

Lars Hansen Practice Lead, Public Relations
Principal, C2E (www.c2e.ca). With 20 years of experience in strategic counsel, media and analyst relations and corporate and brand image management, Lars has helped clients such as 3Com, Agilent, Bell, Dell, Google, Lenovo, Nokia, SAP, Siemens, Sun Microsystems, TELUS and Xerox create, sustain and enhance a public image that supports their business building objectives. Prior to founding C2E Consulting, Lars was an award-winning Vice President with Canada’s largest Public Relations firm where he directed and managed the company’s technology communications practice and was the global account lead for Burson Marstellar on HP Services worldwide.


Bennett Pearl

Bennett Pearl Practice Lead, Sales Effectiveness
Owner, Trajectory Business Enablement (www.trajectory.ca). Over twenty years of focus on "the sale" and the qualities that define sales success. An outstanding track record of fine-tuning the behaviours of frontline sales teams through incentive-based, experiential programs for companies such as Honda, McDonald’s, Sony, Xerox, Bell Aliant, Rogers, and Scotiabank.


Jamie Attwood

Jamie Attwood Practice Lead, Creative Services
Owner, Nubrand (www.nubrand.ca). Over 13 years of creative excellence in the areas of interactive and rich media design, web-based application development and project management. Customers have included The Toronto Stock Exchange (TSX), RBC Investments, Xerox, IBM, Toshiba, DELL and Sun Life. Recognized by Applied Arts Magazine in 2001 and 2008, Jamie was also the recipient of the National Post Design Exchange Gold Award. Leads creative resources for nuRevenue Partners including web, print, direct response, and broadcast teams.

Lisa Vogel

Lisa Vogel
Practice Lead, Media Planning Services
Owner, MamaMedia Inc. (www.mamamediainc.com). Lisa entered advertising as a Media Buyer/Planner at Echo Advertising, where she spent over 6 years. Her experience crossed all media (television, radio, print, and out-of-home) in Canada and the United States.  She then joined IMS Radio as a National Radio Sales representative.  While at IMS, she created the new position of New Business Development Manager so she could work with clients directly, learn more about their brands, and get closer to their business. Having been on both sides of the desk (buying and selling) affords her a broad perspective and more intimate knowledge of the media planning and executing processes.

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