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b2b business development

free download

Free download. New business development is difficult. Especially with budgets tightening (or going away), competition getting fiercer, and management demanding more.

Uncover 20 tactics you can use to take advantage of marketing leverage, where small adjustments to your execution produce outsized results. Included are:

  • how much are you
    leaving on the table?
  • test (only) three things
  • finding your Best Prospects
  • always give something away
  • never give anything away for free
  • getting the sales teams' attention
  • increasing campaign results by 50%
  • tracking of key metrics
  • critical benchmarks

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