nu revenue



b2b business development

3 Keys to Higher Response Rates

The 3 Keys to Higher
Response Rates

The secret to increased campaign response rates has been kicking around in direct marketing circles for decades. Knowing how to apply that knowledge to your marketing programs can double, triple or even quadruple your program’s response rates.


  • How 40% of a marketing campaign's success is determined by your offer, 40% by your targeting, and 20% by your creative.
  • 12 ideas you can use right away to improve your marketing campaign response rates and drive more revenue for your business.

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